The University of Sheffield has joined forces with The Chartered Institute of Marketing to add real value to its marketing masters courses, putting their students positively ahead on the career ladder.
The partnership, which was formed in September 2011 at the start of their programme, saw 70 students on the MSc in Marketing Management Practice and MSc in International Management & Marketing enrolled into CIM membership as part of their induction. This gives them access to all the CIM member benefits across the institute’s vast knowledge base and network, including being able to attend CIM events for free and start to engage with the local marketing community. The initiative, masterminded by Professor Bradley Barnes, Head of the Strategy & Marketing Division at Sheffield University Management School, and Diane Earles, Regional Director of The Chartered Institute of Marketing, is the first of its kind in Yorkshire.
“At a time when competition is so strong for graduate jobs, we are glad that we can help these students develop their marketing network and skills,” said Diane, “They are going to need all the support they can get and as the professional body for marketing we are happy to work with The University of Sheffield to get them started as early as possible on the right path.”
Professor Barnes added “It is excellent that the Management School of Sheffield University and the CIM have combined their resources to pioneer this opportunity for Sheffield students to progressively work towards full membership and Chartered status on the back of our Masters’ Marketing Degree Programmes. We are the first Management or Business School globally to engage with the CIM in this type of initiative and develop this unique offering for our students.”
All students that complete the course will automatically be awarded associate membership of the institute and be able to have ACIM after their names, which is the first step on the path to becoming a coveted Chartered Marketer.
Additional support given by CIM includes ‘Careers in Marketing’ and ‘Getting the most out of your Professional Body’ talks, being able to attend events held by CIM South Yorkshire on topics ranging from Online Marketing Practices to local marketing success stories and the chance to win a CIM top student award. Dr Caroline Oates, Programme Director, MSc MMP commented “Our unique relationship with the CIM offers our students an insight into the issues with which marketers are dealing every day, and we can see students successfully incorporating this knowledge into their coursework and exam essays.”
Those students that are making the most of this partnership are:
Laura Davies MSc MMP
“Being a member of the CIM is a great opportunity to get into the world of marketing whether you are a student or a professional. The resources available through the CIM are extremely useful and the events provide a relaxed atmosphere whereby you feel able to ask questions or make comments during or afterwards. Becoming a member of the CIM when you begin the course, is definitely a highlight of choosing Sheffield University for my studies”.
Zahra Shah MSc MMP
“CIM events provide a great opportunity for networking in a relaxed friendly atmosphere and the lectures provide useful insights into contemporary marketing issues.”
Rodrigo Afonso MSc MMP
“The talks are really useful in understanding how the theory learnt at University can be applied to business.”
Mark Pereira MSc MMP
“I have found the resources made available to me through membership of the Chartered Institute of Marketing to be invaluable to my education as a postgraduate, and am proud to be registered on the CPD programme.”
Plans are already in place to continue this successful arrangement for the next intake of students on the same masters courses later this year.
Pictures from the recent CIM event that university of sheffield students attended and Diane Earles – Regional Director at CIM, Nicki Newman – Lecturer at University of Sheffield, Dawn Southgate – Head of Information at CIM and Dr Caroline Oates – Programme Director at University of Sheffield, courtesy of Resonant Aesthetics.
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About The Chartered Institute of Marketing
The Chartered Institute of Marketing is the leading international professional marketing body with some 41,000 members worldwide. First established in 1911 it has for almost a century defined the marketing standards that operate in the UK and is the global champion of best marketing practice. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals and businesses around the world. Visit www.cim.co.uk for more information.
About our Centenary
With the completion of a century in winning professional recognition and status for the marketing professional The Chartered Institute of Marketing will continue throughout its next century as the marketer’s lifelong career partner, and the champion of marketing excellence in all aspects of business and commerce. Events and celebrations planned during the centenary year will provide marketers with an opportunity to show off the positive power of marketing and demonstrate the beneficial contribution that marketing provides to both an organisation’s bottom line and long-term future.
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